UNITY
Culture, inclusion, and diversity.
We are Unity.
THE SOUND OF INFLUENCE
Audio and music represent culture.
Culture impacts commerce.
INCLUSION
USC Annenberg Inclusion Initiative
INCLUSION or INVISIBILITY?
Comprehensive Annenberg Report on
Diversity in Entertainment
Black Dollar Index
(BDI)
The Black Dollar Index (BDI), is a multi-factor scoring system that rates top consumer-facing corporations from 0 – 100 across critical factors for racial equity.
Inclusion Steering Committees
Active formation of steering committees on gender and education. As well as reviewing any groups who could qualify and benefit from Unity Gain.
MANIFESTO
AUDIO SECTOR TO ACKNOWLEDGE GLARING DISPARITIES IN BLACK INCLUSION AT ALL LEVELS, IN AMERICA SPECIFICALLY AND INTERNATIONAL GENERALLY.
EXCLUSION IS FIRST AN ECONOMIC ISSUE THAT NEGATIVELY IMPACTS BOTTOM LINES, CORPORATE CULTURE AND BRAND EQUITY.
THE EMPIRICAL DATA IS AVAILABLE, CURRENT AND CORE TO OUR MISSION. STUDIES INCLUDE THE ANNENBERG REPORT, OTIS REPORT AND OUR REAL LIFE SHARED EXPERIENCES.
THE BLACK DOLLAR INDEX (BDI) WILL BE OUR PRIMARY METHODOLOGY TO GUIDE COMPANIES, RANK THEM, INSTITUTE ACCOUNTABILITY AND TO GENERATE DATA BASED REPORTING.
WE AGREE TO IDENTIFY, ADDRESS AND HELP TO RESOLVE CORPORATE RESPONSES DEEMED SYMBOLIC, COSMETIC, INSUBSTANTIAL AND INCREMENTAL TO REAL CHANGE.
WE WILL COLLABORATE ON A SET OF PATHWAYS FOR HIRING, MENTORING, EDUCATION, MANAGEMENT, BOARD AND ADVISORY SILOS.
ESTABLISH INDUSTRY AND/OR COMPANY “SAFE” SECTORS WHERE ISSUES OF RACE CAN BE DISCUSSED, HEARD AND RESOLVED BY RECEPTIVE DESIGNEES WITHOUT FEAR OF REPRISAL.
ENGAGE AND MAINTAIN AN ACTIVE LIST OF MEMBER COMPANIES THAT SUBSCRIBE TO AND ABIDE BY THE UNITY GAIN MANIFESTO BEST PRACTICES.
ENGAGE AND MAINTAIN AN ACTIVE LIST OF MEMBER EDUCATIONAL INSTITUTIONS THAT SUBSCRIBE TO AND ABIDE BY THE UNITY GAIN MANIFEST BEST PRACTICES.
UNITY GAIN TO ISSUE SEMI-ANNUAL REPORTS TO MEMBER COMPANIES AND THE AUDIO INDUSTRY AT LARGE ON COMPLIANCE, STATE OF THE STATE AND THE FUTURE.
FOUNDERS
See how our members are breaking the mold and changing our industry…
Herb Trawick
Founder and President
Creativity combined with taste and relentless execution is his mantra. From manager to label exec…
Carl Beatty
Secretary and Director
I spent thirty years at Berklee College of Music in my forty-year career sequence of recording engineer…
Ozzy Sutherland
Director
Ozzie Sutherland is the “go-to” guy for Pro-Audio solutions. While being based in Los Angeles…
Ivan Barias
Director
Ivan Barias is a music producer, songwriter, engineer, and one-half of the production/songwriting…
Deston Bennett
Director
Sometimes the simplest things are the hardest to find. So we created a new line for everyday life…
Greg Chin
Director
Born and raised in Kingston, Jamaica, Stryke began his music career at an early age. He started playing…
F.A.Q.
Here are some of our frequently asked questions.
WHAT IS UNITY GAIN?
An organization created to advocate for more Black and underrepresented groups participation in the audio industry.
WHY IS UNITY GAIN NECESSARY?
The 21 billion dollar audio industry has a very large Black customer base and less than 15 African Americans have senior management, green light and budgeting authority. A travesty.
HOW WILL UNITY GAIN ADDRESS THE ISSUES?
By creating an accountability model, supported by data, along with a talent bank, advisory and an education portal.
DOES UNITY GAIN HAVE A MISSION STATEMENT?
See our Unity Gain manifesto on our site. UnityGainNow.org
HOW DO COMPANIES GET INVOLVED?
Unity Gains express desire is to have member companies join us, focus on their own houses, make systemic change and become an active part of a community that reflects not only their user base, but the real world.
WHATS THE FINANCIAL IMPACT OF DIVERSITY?
Statistics show that lack of diversity negatively impacts your bottom line. Companies miss out on brand loyalty, talent, innovation, product R&D, marketing expertise and global points of view.
Understand and address your customers better and your bottom line should improve.
WHO ARE THE PRINCIPALS OF UNITY GAIN?
The founders are 7 Black veterans of the audio business with corporate, technical, digital, streaming, entrepreneurial, international, talent, education and leadership experience.
They are also producers, engineers, songwriters, managers, coders, broadcasters and educators from audio and music.
Go to UnityGainNow.org for founder info and bios.
WHAT IS THE BUSINESS STRUCTURE OF UNITY GAIN?
Unity Gain Corp is a 501 C3 registered in the state of Delaware.
WHAT KIND OF CORPORATE PARTNERS WOULD JOIN UNITY GAIN? Audio and Music manufacturers, audio industry organization, music organizations, software companies, schools, non-profits, studio’s and any companies that utilize audio and music.
WHO WILL ADMINISTRATE UNITY GAIN?
Unity Gain will be led by Executive Director with non-profit and music expertise along with a lean team of co-workers and interns from our database.
HOW WILL UNITY GAIN FUND ITSELF?
Unity Gain will be funded by memberships, sponsorships and grants.